Pipe leads from Lead Gen (or upload your own) into multi-step outreach sequences. Day 1: personalized email. Day 3: LinkedIn connect. Day 7: follow-up. The bot auto-pauses when a lead replies, classifies intent (interested, objection, not interested), and routes hot leads to your calendar. AI writes every message using the lead's profile data.
Sales teams, agencies, and founders who want to automate personalized multi-channel outreach at scale.
Create multi-step outreach sequences: Email on Day 1, LinkedIn connect on Day 3, follow-up on Day 7, and a breakup email on Day 14. Customize timing and channel mix.
The AI writes each email and LinkedIn message using the lead's profile data — their name, company, headline, and industry. No generic templates.
When a lead replies, the sequence auto-pauses. AI classifies the reply (interested, objection, not interested) and routes hot leads to you.
Automate the top-of-funnel outreach so your reps focus on closing, not cold emailing. Run hundreds of personalized sequences simultaneously.
Set up separate sequences per client, track open and reply rates per campaign, and show real funnel analytics.
Stop spending 3 hours a day writing cold emails. Set up a sequence once and let the bot handle follow-ups automatically.
Here's exactly how a real user would use Outreach to get results — step by step.
You've generated 50 leads who are marketing directors at e-commerce companies. You want to book demo calls to pitch your agency's SEO services.
Go to your lead list, filter by 'e-commerce' industry, select all 50 leads and click 'Start Outreach Sequence'.
Step 1 (Day 0): Intro — mention their company by name and a specific SEO opportunity. Step 2 (Day 3): Share a relevant case study. Step 3 (Day 7): Social proof with results. Step 4 (Day 14): Friendly breakup email.
The AI previews unique emails for each lead — Sarah at ShopBright gets different copy than James at RetailPlus
Review a few sample emails, then hit 'Start Campaign'. Emails are sent during business hours (9am-5pm recipient time zone) with natural delays between sends.
50 leads enter the sequence. Emails start going out immediately during business hours
Check your dashboard daily. Replies are classified: 'Interested' (green), 'Maybe Later' (yellow), 'Not Interested' (red). Focus your time on the green ones.
After 2 weeks: 45% open rate, 12% reply rate (6 replies), 3 demo calls booked
3 qualified demo calls booked from 50 cold leads — all without writing a single email manually. The AI personalized every message, paused sequences on reply, and classified responses so you knew exactly who to follow up with.
Everything you need to get the most out of Outreach — from pro tips to common questions.
Keep your first email under 100 words. Shorter cold emails consistently outperform long ones — save the detail for follow-ups.
Space your sequence steps 3-5 days apart. Too frequent feels spammy, too infrequent and you lose momentum.
Use 3-5 steps per sequence. Most positive replies come on the 2nd or 3rd touch — don't give up after one email.
Include a clear, single call-to-action in each email. 'Are you free for a 15-min call Thursday?' outperforms vague asks.
Sending volume depends on your email infrastructure reputation. New senders should start with 20-30 emails/day and gradually increase.
Reply detection works with email — LinkedIn message replies are tracked separately.
AI personalization quality depends on the richness of lead data. The more profile fields available, the better the emails.
Email deliverability is affected by your sender domain reputation. Verify your domain in SendGrid for best results.
Each email in a sequence uses a small AI credit for personalization plus a send credit. A 4-step sequence to 100 leads costs roughly $2-5. Bulk sends are more cost-efficient.
This bot works best when connected to Lead Generation. New leads can automatically enter outreach sequences through a Pipeline, creating a fully hands-off prospecting engine.
The sequence immediately pauses for that lead. You'll see the reply in your dashboard, classified by intent (interested, objection, unsubscribe). You take over from there.
Yes. Create variant subject lines or body text for any step. The bot splits your audience and tracks which version gets higher open and reply rates.
Use a verified sender domain, avoid ALL CAPS or excessive exclamation marks, personalize each email (the AI handles this), and keep your sending volume reasonable for your domain age.
Available on the starter plan starting at $199/mo. Try free for 7 days.
No credit card required. Cancel anytime.
Yes. Leads found by Lead Gen can be piped directly into outreach sequences. This is the core of the 'AI SDR Agent' workflow.
Our email infrastructure detects inbound replies automatically. When a lead replies, the sequence auto-pauses and the AI classifies the intent of the reply.
Yes. Set up multiple subject line variants per step. The bot tracks open rates for each variant and shows you which performs best.
The bot can send LinkedIn connection requests with personalized notes as part of the sequence, automatically integrated into your outreach flow.
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